Who I am beyond Design
I’m a human-centered problem solver who transforms complex challenges into intuitive digital experiences.
With a strong background in commercial industries, I bring a unique blend of empathy, insight, and business acumen.
I design user-friendly products that engage, delight, and empower users, while driving measurable impact and aligning with business goals.
My Design Philosophy
I believe every decision is personal, designing what matters, human comes first, and outcome focused.
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Balancing Vision with Feasibility：
Great design isn't just about ideal scenarios—it's about creating smart solutions within real-world constraints.
My approach balances business goals, technical feasibility, and genuine user needs. I believe in tailoring research and effort to the scale of the opportunity, staying practical while driving meaningful impact.
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Human-Centered Insight:
Years of client-facing experience sharpened my ability to uncover real needs-essential for designing intuitive, suer-first solutions.
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Designing Beyond the Happy Path:
Good design is not just about optimizing the happy path—it’s about identifying and transforming the unhappy paths into meaningful, intuitive experiences.
Looking ahead
As I grow in my journey as a product designer, I'm especially drawn to the idea of making sustainability part of the digital experience. It means a lot to me to create designs that not only serve users from different backgrounds, but also reflect a shared responsibility to care for our planet.
For me, great design isn't just about aesthetics-it's about impact. I want to contribute to work that's good for people and planet. And I'm fascinated by the role AI can play in crafting more personalised, yet deeply human and user experiences.