Human Centered Product Designer/Real-World Problem Solver

Transitioning from real estate, where I guided clients through complex, high-stakes decisions, I bring a commercially informed, insight-driven approach to digital product design. I create purposeful, intuitive experiences grounded in a deep understanding of user behavior, ensuring solutions are feasible, market-aligned, and strategically impactful while helping users engage effectively with technology to achieve their goals.

Education

  • The Institute of Digital New Zealand, Certified Agile Product Design Expert ( CAPDE) July 2024-December 2024

  • University of Auckland Technology , Bachelor of Business, major in Marketing 2005-2008

Experience

UX/Product Designer | Doorknock App Redesign July 2024 — December 2024

  • Led a full user flow redesign to improve clarity and usability across key tasks, including dashboard, property lead discovery, free trial access, credit summary, door-knock scheduling, and tag delivery.

  • Launched a new onboarding flow with built-in free trial access, enabling users to explore features upfront, reducing drop offs, increasing engagement, and driving paid subscriptions.

  • Diagnosed and resolved core UX issues using stakeholder insights, user research, and journey analysis, ensuring alignment with business goals.

  • Simplified cluttered interfaces with a map first interaction model, matching real estate agent behaviors and improving task visibility through clear stage indicators and real-time progress tracking.

  • Streamlined feature discovery with a value first flow, removing distracting UI elements and aligning visual hierarchy with primary user goals.

  • Added contextual in app guidance, empowering users to notify buyers and complete tasks confidently.

  • Applied iterative prototyping, empathy mapping, and persona refinement to continuously align the experience with user needs and workflows.

    Delivered a more intuitive, efficient, and user focused experience that increased engagement, improved task completion, and strengthened alignment between UX design and business objectives.

Skills

  • Proficient in Figma, Miro, Azure DevOps, and rapid prototyping.

  • Expertise in user centered design with the ability to translate insights into intuitive, scalable solutions.

  • Skilled in commercial and technical feasibility analysis to ensure designs are viable and impactful.

  • Experienced in conducting comprehensive user research and usability testing to validate design decisions.

  • Strong problem solving, attention to detail, and Agile collaboration skills.

Personal qualities

  • Transform complexity into clarity and communicate design concepts effectively.

  • Collaborative team player with a positive, solutions oriented attitude.

  • Leverage commercial expertise to ensure design solutions are feasible, market-aligned, and strategically sound.

  • Bridge UX design and business strategy, grounding creative decisions in commercial realities.

  • Passionate about emerging technologies, design trends, and AI, continuously expanding skills.

Interests

  • Emerging tech & AI in the real life-I actively use wide range of smart home technologies with AI powered control systems.

  • Staying abreast of the latest trends in technology and design.

  • Reading, especially behavioral psychology in user experience.